Why you need unique selling points?

The main problem in Dentistry right now and the reason you may have low treatment uptake rates is because the team are not building enough value in the treatment in relation to the fee.

How do you do it? With USPs.

They help to balance out the scales and are the ideal way for the team build value on initial new patient contact and in TCO consultations.

The is a great team task and everyone should contribute, you don’t need to have a huge list but 4 strong points that can be used for on all patients is a great starting point.

Laura Horton

Providing dentists and their dental team with training programmes to increase results with proven successful methods.

Photography training, Treatment Coordinator Training and wow factor examinations. Visit the website

Contact us for expert advice on your practice's needs.
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