
18 Years Later: The Lessons That Still Shape My Work Every Single Day
Today marks a milestone I never imagined all those years ago. On 21st July 2008, at just 29 years old, I registered Horton Consulting. If

The shoes I have walked in
This month, Horton Consulting turns 18. Eighteen years of coaching, consulting and helping practices improve performance. But here’s what many people don’t know… I never

New Patient Coordinator vs Treatment Coordinator: Why the Difference Matters
One of the biggest mistakes I see in dental practices is treating the New Patient Coordinator and the Treatment Coordinator as the same role. They

The theatre of dentistry
Every day, the lights come on. The doors open. The phones start ringing. And whether your team is ready or not… It’s showtime. Most practice

From Transactional to Transformational
If you’ve spent any time with me, you’ve probably heard me say the same thing over and over again: “I’m system crazy.” And it’s true.

Outsourced Calls: The Biggest Mistake Practices Are Making
There is a place for outsourced call answering services. Taking a message.Managing overflow.Providing out-of-hours cover. But there is one thing that should never be outsourced.