Dental Reception Is a Profession. It’s Time We Treated It Like One.
After nearly 30 years in dentistry, I believe reception professionals deserve more recognition and structured development. Discover why I created the EduQual Level 3 Award in Professional Dental Reception and how to join our first 20 founding learners.
You Can’t Market a Patient Experience You Can’t Operationally Deliver
Your website can promise premium care, personalised treatment and an exceptional patient experience. But what happens when a patient actually enters the business? Laura Horton explores the gap between the brand promise and the operational reality.
Sort Your Face Out
If you’re unhappy at work, you’re allowed to feel it. But turning up every day radiating negativity isn’t fixing anything. It might be time to have the conversation, make a change or leave.
Are We Replacing Burnout With AI? | Laura Horton
AI can make an exhausted person look productive. And I think we need to talk about that. Because what if AI isn’t just helping us
Horton Consulting is now an approved education centre, launching a formal Level 3 Treatment Coordinator qualification worth eight credits.
Today, I can finally share some news that I am incredibly proud of. Horton Consulting is now an approved education centre, delivering formal, credit-bearing qualifications
Is Your Practice in a Midlife Evaluation?
There is a stage in the lifecycle of a dental practice that I think far more practice owners are sitting in than they realise. The
The First Treatment Plan I Ever Presented (And Why I’m Still Talking About It 22 Years Later)
I can still remember exactly how I felt. Terrified. It was November 2004. I’d recently become a Treatment Coordinator and was about to sit in
18 Years Later: The Lessons That Still Shape My Work Every Single Day
Today marks a milestone I never imagined all those years ago. On 21st July 2008, at just 29 years old, I registered Horton Consulting. If
The shoes I have walked in
This month, Horton Consulting turns 18. Eighteen years of coaching, consulting and helping practices improve performance. But here’s what many people don’t know… I never
