The shoes I have walked in
This month, Horton Consulting turns 18. Eighteen years of coaching, consulting and helping practices improve performance. But here’s what many people don’t know… I never
New Patient Coordinator vs Treatment Coordinator: Why the Difference Matters
One of the biggest mistakes I see in dental practices is treating the New Patient Coordinator and the Treatment Coordinator as the same role. They
The theatre of dentistry
Every day, the lights come on. The doors open. The phones start ringing. And whether your team is ready or not… It’s showtime. Most practice
From Transactional to Transformational
If you’ve spent any time with me, you’ve probably heard me say the same thing over and over again: “I’m system crazy.” And it’s true.
Outsourced Calls: The Biggest Mistake Practices Are Making
There is a place for outsourced call answering services. Taking a message.Managing overflow.Providing out-of-hours cover. But there is one thing that should never be outsourced.
Want to Grow Your Practice? Start With Perform.
After more than 30 years in dentistry, I’ve learned that most practices don’t have a patient problem. They have a performance problem. The dentistry is