Size Matters! – How Big is your Referral Card?

I have never been a fan of the large size referral cards that practices use. The reason for this is that it doesn’t fit in my purse or my business card holder!

However in December I was given a referral card probably about A7 size (10.5 x 7.5 cm approx).

The business’s process was good; they asked for me to refer in a very nice way and i said yes and took the card.

I was having lunch with a friend last week and we were chatting as ladies do! I then recommended she visit said business.

She asked ‘have you got their number?’ Well guess what I has lying in my bag? The referral card.

It was lying in my bag because it didn’t fit in my purse. Yes it was battered and tatty but she now has 20% off and I get £10 my next appointment with the business for referring her.

The ladies that are reading this may be thinking ‘what would have happened if you had cleaned out your bag?’

Great question because i had actually cleaned out my bag quite a few times since the visit, but because i’d had this conversation with the business I had kept it – yes i would have felt bad about putting it out for recycling!

So every now and then we have to eat our words and take back what we have said.

My point however is that this only worked because I was asked in a professional, nice way, they had dealt with the WIIFM – there was something in it for my friend and me too!

Laura Horton

Providing dentists and their dental team with training programmes to increase results with proven successful methods.

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