Self-development for the negative
Chances are you know someone who wouldn’t be interested in this unless there was something in it for them e.g. they want to read a book at work and get paid for it!
So what do you do? Get them to read Who Moved My Cheese, tell them its essential and will only take them 50 minutes.
Then have a meeting with them about it and ask for their opinions on the book and if they saw themselves in any of the characters.
The answers they have may be interesting, but it gives you the opportunity to have a frank conversation about their attitude!
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