‘Laura Loves…’ bows and whistles!

I love all things nice. I am sucker for branding, bows and whistles and have come to expect this type of presentation from businesses I deal with.

While in Paris last weekend we stumbled across a homemade biscuit shop. I was on the lookout for a nice present and my fiance loves biscuits, so I popped in. I left 15 minutes later and 30 Euros lighter.

This shop was amazing, the selection of freshly made biscuits was great, and they had an entire selection dedicated to macaroons.

I was deciding what to buy and I noticed a display of gorgeous boxes. So that was it, I bought a mixed selection of biscuits and then a mixed selection of macaroons. The reason I bought so much was because the boxes with their bells and whistles were exciting me and I wanted more.

But what excited me the most was the fact that I was going to give these stunning presents, in their gorgeous boxes (with matching ribbon) in a gorgeous bag.  I couldn’t wait to see his face when I presented them.

You can easily make your patients feel excited about the products they buy from you. I will never forget arriving in a practice in West Yorkshire last year. I had been there previously to deliver front desk and customer service training. This day I was met by the two TCOs I was about to train.

They gave me a fantastic tour of the practice (recently renovated since my last visit) and handed me a lovely bag and in there, beneath the gorgeous tissue paper, was a box. I opened it to find a pen, lip balm and a keyring coin. I was ecstatic.

You too can make your patients feel good and excited with these things. I for one appreciate the time and effort spent designing and the investment businesses have made, and if get excited about pretty boxes and bags I am sure your patients will too.

I took a picture for you, but the lovely biscuit box is at my fiancés work (even he just had to show it off!)