Free consultations who should be holding them?

Laura_ Horton_ by_ Catchlight_Art_Photography (6)

You know that new patients are very important to your practice.

But one thing I am sure on is that dentists should not be holding the free consultations. It completely devalues you. Did you notice that was a big full stop at the end of the last sentance!

One way to attract new patients into your practice is with a free consultation; by consultation I mean a discussion, not an assessment. People are now more than ever fearful of spending money without knowing if something they desire is something that is even suitable – who wants to pay £40 to find out if they can have their teeth whitened? No-one! How many dentally anxious patients are there in your town? 25%? Imagine if 10% of those came to your practice because you targeted them and they could come in for a “chat” with a team member not a dentist!

Free consultations need to be offered. Free consultations, are not about an assessment. This is where most practices’ go wrong, and you also devalue the assessment. When you see a patient for a free appointment it is costing you money. Let them see a member of your team who can build a relationship and value, and spend a good amount of time with the patient listening to them. At the end of the day this will increase your hourly rate.

Please contact me to discuss your practice 07912 360 779!

Laura Horton

Providing dentists and their dental team with training programmes to increase results with proven successful methods.

Photography training, Treatment Coordinator Training and much more. Visit the website today to see how we can help.

Contact us for expert advice on your practice's needs.
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