We are proud to work with other companies to deliver events for them.

We are the speakers for these companies and to book a place you need to contact them directly.

For Horton Consulting courses, please click here.


Enhancing your patient experience

How to attract more patients, convert and keep them

Practice Management For Practice Managers

Enhancing your patient experience. How to attract more patients, convert and keep them.

IDA is delighted to bring to you this one day course specifically designed for Practice Managers.

The course is only open to practice managers of IDA members.

Learning outcomes:

This one day course for practice managers/dental nurses will help you to develop your dental practice in 2017.

The day will involve Laura Horton taking you through the patient experience from initial contact with the brand to conversion of the patient, through to retention of the patient.

On this day delegates will gain the knowledge to enhance their practice experience, delegates will:

  • Understand the branding and marketing that is essential
    for your practice’s success
  • Understand how social media can work for your practice
  • Learn how to turn marketing enquiries into patients
    through front desk phone calls
  • Learn ways to enhance your communication skills when
    describing treatments and their benefits to patients
  • Understand how to personality profile patients so
    you can communicate more successfully to them
  • Learn how to handle any complaints that come through
    to the practice
  • Understand the systems you can implement to improve
    recall rates and retain patients

Location and dates

30th June 2017 – Dublin

For more information on this event or to book, please click here.


Laura Horton

Laura has worked in dentistry for over 20 years, has over 13 years’ experience in practice management and 14 years’ experience working as a Treatment Coordinator. Laura has an unrivalled passion and enthusiasm for business and team development. For more information click about us!