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Creating the Fantastic Practice
01 456 5288
Promising you light bulb moments throughout the day!
Overview of the day:
One day course for Principals, Dentists, Business Managers & Practice Managers.
Laura Horton and Michael Bentley will take us through the:
- The importance of branding
- 21st century marketing and how it looks and feels
- Essential new patient phone skills
- Slick systems for treatment planning
- How to deliver powerful Treatment presentations
- Why leadership is vital to ensuring the growth of the business
- …. and many more
Event Date
- 9th November 2017 Cork
Contact Henry Schein Ireland on 01 456 5288 to book your places!
Speakers
Laura Horton
Laura Horton is a trailblazer in Treatment Coordination with a robust 25-year tenure in dentistry, starting as a dental nurse. Her zeal for enhancing treatment coordination, along with clinic and team growth, is unparalleled. As the owner of a dental clinic, Laura spearheads her team, integrating a state-of-the-art digital patient journey from the first point of contact to in-depth consultations, ensuring a flawless experience. Her expertise in marketing and patient care workflows is central to this process, all pivoting around the Treatment Coordination model. A GDC registrant, Laura has dedicated 15 years to augmenting clinics via her consultancy, standing as a linchpin in the dental community. Laura's proficiency in patient communication is unparalleled, and she imparts her grassroots knowledge to both clinicians and their teams through comprehensive training. Her methodologies are forged from extensive, real-world patient interactions. Renowned for her educational prowess, Laura has mentored thousands of treatment coordinators. Her reputation for crafting custom content has made her a go-to resource for international dental brands.
Michael Bentley
Lead trainer for Horton Consulting.
Leanna brings an extensive background and practical expertise from her employment at Clifton Dental Studio under Dr. Neil Gerrard. Registered with the GDC, she has excelled as a Dental Care Professional (DCP), Treatment Coordinator, and leader of the TCO team.
Since 2018 Leanna has been instrumental in supporting Laura, earning the role of lead trainer not just for her knowledge and ability to train team members, but also for her infectious enthusiasm and commitment to developing the skills of her clients teams.
Her contributions extend beyond her immediate responsibilities, as Leanna is highly sought after for her training and consultancy services. Her workshops are acclaimed by both business owners and staff for their impact and effectiveness.
Currently, Leanna serves as a Treatment Coordinator Manager for the Smile Store brand, under the guidance of Dr. Sandeep Kumar. In this role, she supports TCOs across multiple locations, continuing her commitment to excellence while maintaining her GDC registration.
Outside of her professional life, Leanna is dedicated to her children, Drew and Desi. Family is her cornerstone, and she treasures the moments spent with her loved ones and close friends. Additionally, Leanna attributes her positive outlook to her regular gym routine, underscoring the importance of physical well-being in achieving mental health.