Dealing with new patient email enquiries

Every week I help and advise practices in this area – how to get a conversion, and what steps to take to increase your chances of success.

Laura Horton

This week I will give you four top tips, one  per day to help increase your chances of converting the new patient email.

In practice I used to become frustrated with patients that would email and then not respond to a phone call or an email from us. A few ago however, I found myself doing exactly what patients’ did!

Sept 2012:

On my way to the gym this morning I received a call, it was a local number to my personal mobile phone.

I didn’t answer it because 1. I was driving and 2. I wondered who on earth it was.

They left a voicemail and when I arrived at the gym I listened to it. It was from a  wedding venue that I had emailed via their website over the weekend.

The weekend was crazy busy and I have to say that I still don’t remember contacting them, but do remember being on their site and telling my fiancé all about the venue!

If I didn’t remember contacting a venue for something as important as a wedding, chances are patients’ don’t remember contacting you, so you need solid systems in place to make sure you are at the front of their mind. This week I will share with you some tips and hints to help you in these areas.

I want to start today by saying that once you have a great system in place do not take it personally if the patient doesn’t make contact with you – I still haven’t called back the venue and doubt I will get round to it just yet – really all I want is an email address to arrange a time to see the venue, all I have is the contact form on their site!

Laura Horton

Providing dentists and their dental team with training programmes to increase results with proven successful methods.

Photography training, Treatment Coordinator Training and wow factor examinations. Visit the website

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