Practice owners and managers worry about practices ‘down the road’ and what they are doing. What they are advertising, what their fees are, the list goes on.

I always stress that in most cases patients are not deciding between practices to go to they are deciding to choose Dentistry or a holiday, a deposit on a car, Christmas. Other purchases that are as equally important to them.

The most dangerous place to be in business is in a position of competition with another dental practice.

In my opinion if you know who you want to attract as patients’, who you are as a buisness, who you are there to service, if you have the right brand message and the team that deliver, then you do not need to look at other practices and compete against them. In fact they may be looking at you.




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