Are you losing patients and revenue?

Take the scorecard and get your free report here

• “Are You Losing Patients & Revenue?” – Take the Free Scorecard Today
• If you’re working late doing treatment plans, chasing up patients, or wondering why your conversions aren’t where they should be… this is for you.
• Most dental practices have leaks—missed opportunities, poor follow-up systems, or a patient experience that’s not converting at the level it could.

Are You Losing Patients & Revenue? Scorecard is a quick, FREE way to:
Identify where patients might be slipping away
Get clarity on what’s working (and what’s not)
Receive a personalised report with action points to help fix the gaps

• It only takes 2 minutes—no fluff, just real insights that matter to your business.
• Take the scorecard now and stop letting patients (and profit) slip through the cracks.

Take the scorecard and get your free report here

 

Laura

The Full Circle of the TCO Role: From Underused to Indispensable

In many dental practices across the UK, the Treatment Coordinator (TCO) role exists in name but not with impact. You’ve found someone. You’ve given them the title. But have you given them the tools, structure, and strategy to thrive truly?

Too often, TCOs are underused. They’re pulled between admin, reception, and calling leads. They work hard, but the impact is inconsistent, unclear, and underwhelming.

The TCO role should come full circle. That means transforming it from a loosely defined support function into a strategic pillar of the practice.

Why does this matter?

Because a Horton Consulting trained TCO delivers:

• A consistent, high-converting patient journey
• Increased case acceptance
• Greater efficiency for clinicians
• A more potent, more confident team dynamic

This is especially critical for self-employed associates, who are often left to manage consults, build trust with patients, and handle treatment presentations on top of their clinical workload. A skilled TCO becomes their right hand, their guide, and their closer.

I’ve worked with practices for 16 years, and we’ve seen it all. Some TCOs start slow and rise fast. Some get stuck, not because they lack potential but because they lack direction and development.

That’s where our TCO growth program comes in.

It’s not just about being ahead of the curve—it’s about committing to the full circle of growth.

We focus on:

• Business development
• Communication mastery
• Confidence-building
• Practical systems and support

Introducing Circle 33 – this isn’t a course. It’s a 12-month transformation—for the TCO, the practice, and every patient experience you deliver.

We have 33 places available – book a call today to understand how you can join our circle.

Book your call here 

 

Why I am running an event for free

There is no catch at all.

All I hope from it is that they reach out when a manager or owner needs support with their patient experience and team development. They contact us and book a call.

The event (which delivers incredible value) is my TCO implementation Sprint on 13th March.

Places are limited, and this event runs from 10:30-3 pm.

Book your place here

The Sprint was an event I ran twice last year, and it was a big thing for me as I had wanted to run it for years.

I know how hard getting a project off the ground can be, especially for practice managers – projects chop, change, and are binned with the click of a finger.

Treatment coordination is a big project. You want to get it right, so this one-day free event for owners and managers only will share with you:

• The business strategy
• The development plan
• The HR – recruitment and pay
• The team communication
• Financials – how to measure the success of the role

Yes, all in 4 hours (as we let you take a short break).

Not only that, but you come away armed with the tools you need:

• A completed job description
• A team presentation
• A recruitment plan,  advert copy, and interview questions

If you have a team member that you would like to send on a course, then we have the Introduction to Treatment Coordination course on 28th March 2025 live in London.

 

 

The tech stack

The tech stack

I mentioned in Monday’s blog.

Or a change of tech stack. I wish I had never started the project, but I am more than knee-deep into it now.

How often have you started a project, become overwhelmed, and then questioned why you even started it?

Firstly, I love tech. My business has evolved dramatically in the digital age, exciting me daily. I love to learn, implement, automate, and grow.

The tech stack I am replacing is:

1. Zoom
2. Slack
3. Dropbox

For Teams and Onedrive

There is still a lot to do—I need to move my automation from Keap and Google Calendars into the calendar in Teams, merge all our emails, and move my life from Dropbox to OneDrive. It has had a fair few teething issues.

One element that I am pleased with is my TCO student group. We have successfully moved from Slack and Zoom without a hiccup, and all of the TCOs were cool about the move – after all, it made sense.

My other tech stack is:

Keap

Thrivecart

Membership.io

Stripe

Plus this

This tech stack was overhauled in 2023, so the good news is that once I have everything working as I need it with Teams, I can leave tech alone for a while.

 

Laura Horton

Patient Experience and Practice Growth Expert