5 tips when using Facebook for your business

Many businesses believe they should be using Facebook, but don’t know where to start – or how to keep going. I can’t count the number of businesses I’ve dealt with who proudly state they’re on Facebook, and link to it via their website – but when you look at the page, they haven’t updated it for six months.ST_HORTONCONSULTING_078

Facebook is a vital tool in a dental practice’s marketing toolkit. Marketing is all about getting your brand in front of the right people in the right way.

Let’s be honest, for many people – especially including young parents – it’s a vital part of their daily life. Using it as a promotional tool is fantastic (it’s free, for a start!) but there’s a vast difference between the way you use Facebook at home and the way you should be using it for your business. Over the next few days we are going to share 5 top tips with you so watch out for the blog posts!

Tip 1.    

Branding: Ensure your Facebook page fits in with your branding, including having your logo displayed prominently. Facebook isn’t the place for in-depth reading, so people need to recognise your page instantly and make the connection with your practice.


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