Management Monday

Every Monday, Nikki Berryman – licensed Practice Management Consultant for Laura Horton Consulting – posts about her current plans and experiences as the Business Development Manager for Pure Dental Health in Cornwall.

‘Back to work today after a really crazy but fun week!

On Thursday the whole Pure Dental team travelled to Birmingham to attend the Dentistry Show at the NEC on Friday and Saturday. What a great couple of days! There was a fantastic buzz surrounding the Show and it was obvious that a lot of people had put a lot of hard work into making it happen.

There was a great line-up of speakers including Brendon from Apex Media who spoke about the importance of social media; our very own Jason Smithson who delivered a very powerful presentation on composite resin restorations, Nigel Reece from Dental Design about Marketing Strategies and Websites and one highlight was Howard Farran’s highly engaging presentation on profitable dentistry, which raised a few eyebrows to say the least!

One common theme running throughout the two days was ‘customer care’ and how we look after our patients. From a management point of view, the role of Treatment Coordinator is an extremely effective customer relations tool.

The obvious benefit of having a well-trained TCO at your practice is absolutely sales orientated; but in addition to that, you are providing outstanding levels of customer care to your patients; they can be given limitless one-to-one sessions with an experienced member of your team who can discuss treatment options, risks/benefits, consent, fears/anxieties, finance and scheduling. What a fantastic service to be able to offer your patients, at NO COST!

In my view, providing great dentistry is also about building relationships and how we look after our patients outside of the dental chair, a TCO facility in my view is an absolute must in any contemporary dental practice’.