Work With Laura
Work With Laura
Build a better-performing dental practice through stronger leadership, people and systems.
Work with Laura to improve conversion, strengthen your operational systems, develop the right people around your leadership team and create a practice that performs more consistently.
You don’t always need more leads. You need to make more of the opportunities already coming into your practice.
About Horton Consulting Memberships
This isn’t just training.
This is how your business grows.
Laura works with dental practice owners and leadership teams to improve conversion, strengthen systems and develop the people responsible for delivering them.
Training matters. But training alone doesn’t change a business. It’s what your people implement afterwards that creates performance. A commercially stronger, more consistent practice that doesn’t depend on one person holding everything together.
“The gap between a good dental practice and a great one isn’t clinical — it’s the team around the chair. When everyone communicates with confidence, everything changes.”
— Laura HortonHow we help
Four key ways we support your growth
Better practice performance comes from connecting leadership, people and systems — not treating them as separate problems.
Convert More of the Opportunities You Already Have
Improve enquiry and treatment conversion so more of the patients already contacting and visiting your practice move confidently forward.
Build Stronger People Around Your Leadership
Develop capable key players who understand what is expected of them, take ownership and share responsibility for performance.
Implement Systems That Actually Work
Build repeatable systems that create consistency, improve performance and remain in the business even when individual team members change.
Step Out of Firefighting and Back Into Leadership
Reduce the amount that sits with the owner or practice manager and create the structure for your leadership team to lead rather than constantly react.
The path forward
From firefighting to a practice that performs
The Frustration
You Know Too Well
Patients don’t always convert. Follow-up is inconsistent. Processes live in people’s heads. The owner or manager keeps stepping in — and previous training hasn’t created lasting change.
Aligned &
Implementing
Your people understand what good looks like. Key players take ownership. Systems are documented, implemented and reinforced rather than depending on one individual.
A Practice
That Performs
Stronger conversion. Clearer accountability. Better patient experience. Repeatable systems. A leadership team with the right people around them to keep performance moving forward.
Three ways to work with Laura.
Choose the support your practice needs now.
“We need everyone communicating consistently and understanding what great looks like.”
Align gives your whole team access to structured, role-specific training they can complete at their own pace. Build greater confidence, consistency and capability across patient communication, treatment knowledge and key practice roles.
“We don’t need another training course. We need the systems and support to turn what we learn into consistent performance.”
Perform is the core practice-performance membership for owners and leadership teams. Across 12 months, Laura works through four Practice Performance Systems. For each system, you select the ideal key players to prepare, attend specialist in-person training and help implement the system. The right people attend the right system.
Partner includes everything within Align and Perform, plus bespoke in-clinic support designed around your individual practice. Laura visits twice each year for custom-designed days focused on leadership, systems, patient experience or another agreed priority.
Partner is currently at capacity. Join Perform now and let us know if you would like to join the Partner waitlist.
Membership includes
Everything you need to develop your people — and improve practice performance.
On-Demand Team Training
Structured learning your team can access throughout the year, giving new and existing team members a consistent foundation.
Reception, TCO & PM Programmes
Role-specific development combining confident patient communication with the systems and structure required to deliver consistently.
Clinical Confidence Programme
Help non-clinical team members understand treatment so they can communicate clearly and confidently with patients.
Compelling Communication Framework
Develop stronger patient conversations using Features, Advantages and Benefits — creating greater consistency across the patient journey.
Practice Performance Series™ (Perform & Partner)
Four specialist in-person training days with Laura focused on the systems that directly influence enquiry conversion, treatment conversion, practice control and patient experience. Two key-player places per clinic, per event. The training day is only part of the process — implementation continues throughout the year.
Bespoke In-Clinic Support (Partner only)
Two custom-designed in-clinic days with Laura each year, plus monthly leadership coaching and ongoing Mon–Fri support. Partner is currently at capacity.
Professional development add-ons
Beyond the membership.
Patient Experience Evaluation Day
Member fee £1,200 · Non-member fee £1,450 · T&C apply. Location dependent.
A structured diagnostic day inside your practice to identify gaps and opportunities across the complete patient journey. Laura observes patient interactions, team behaviours and key systems and provides clear recommendations for improvement.
A powerful addition to ongoing practice development.
Coming Soon
Professional Dental Reception — formal recognition for reception teams, raising standards and building professional confidence.
Understanding of Treatment Coordination — a stepping stone for team members moving into a TCO or senior patient-facing role.
Not sure which level of support your practice needs?
For most practices, Perform is the place to start. If your primary need is team consistency, Align may be enough. If you want bespoke in-clinic support, join Perform and let Laura know you’d like to join the Partner waitlist.
