Work With Laura
Work With Laura
Horton Consulting
Your practice has more
potential. Let's unlock it.
From developing your entire team to implementing measurable growth systems and receiving bespoke consultancy, Horton Consulting offers three ways to help your dental practice perform at its best.
Growth Opportunity
Your next £100,000 of growth could already be sitting inside your practice.
Most practices are not yet making the most of what they have. The opportunity is often already there.
- Unused clinical capacity going unfilled
- Enquiries that do not convert to booked appointments
- Treatment plans that are presented but do not progress
- Missed opportunities within the existing patient base
- Inconsistent team communication affecting patient confidence
This is a statement about potential opportunity, not a guarantee of additional turnover.
Three ways to work with Horton Consulting
Choose the level of support that suits where your practice is now and where you want it to be.
Align
Develop your team
Online training for the whole practice
£295
per month inclusive
Unlimited access to structured online training for the entire practice team. Build knowledge, communication skills, confidence and consistency.
Join AlignPerform
Grow your practice
Specialist systems and in-person consultancy
£445
per month inclusive
Everything within Align, plus four specialist development days, small-group consultancy and implementation support across the year.
Only five practices per location
Explore PerformPartner
Work directly with Laura
Bespoke consultancy in your practice
£714
per month inclusive
Everything within Perform, plus in-clinic training, bespoke consultancy and dedicated coaching. Places are offered selectively.
Join the Partner WaitlistWhy Horton Consulting
Almost 30 years of dental practice experience.
Laura Horton founded Horton Consulting in 2008, with treatment coordination experience dating back to 2004. Her background spans dental nursing, practice management and training, and she has direct experience of establishing and exiting ownership of a dental clinic.
Laura works with practices to improve patient communication, develop team capability and implement systems that deliver measurable results. Her methods are grounded in practical experience, not theoretical frameworks.
2004
Treatment coordination career begins
2008
Horton Consulting founded
- Almost 30 years working in dentistry
- Founder of Horton Consulting, established in 2008
- Treatment coordination experience since 2004
- Background in dental nursing and practice management
- Direct experience of practice ownership and exit
- Focused on patient communication, team development and measurable performance
- Practical, implementation-based approach
The Horton Consulting Approach
Consult. Train. Coach.
A methodology developed over almost 30 years of working within dental practices. It underpins every Horton Consulting membership, and is especially central to the bespoke Partner consultancy relationship.
01
Consult.
Understand what is really happening within the practice. Identify challenges, uncover missed opportunities and establish the priorities for improvement. Effective development begins with an honest picture of where the practice is now.
02
Train.
Develop the knowledge, communication skills and practical systems needed to achieve change. Equip the right team members to contribute to practice performance. Training that connects directly to how the practice works.
03
Coach.
Support implementation, establish accountability and help people maintain progress. Make development part of how the practice operates, rather than something that ends when the training finishes.
Perform Membership
Flagship Growth ProgrammeTurn missed opportunities into measurable practice growth.
Perform is not simply four training days. It brings together preparation, practical development, small-group consultancy and implementation support across 12 months. The two included places allow owners, managers and key team members to share responsibility for growth.
£445 per month inclusive · Five practices per location
- Four specialist Practice Performance Systems each year
- Four face-to-face specialist development days with Laura
- Two included places per clinic at each specialist event
- Appropriate owners, managers or key team members can attend depending on the system
- Small-group consultancy limited to five clinics per location
- Quarterly implementation Power Hours
- Practice-specific preparation, plans and implementation resources
- Unlimited access to the Align training library for the whole team
The 2027 Specialist Systems
System 01
The Treatment Conversion System
Help more patients confidently proceed with recommended treatment.
System 02
The Practice Growth System
Make better use of clinical capacity, membership opportunities and the existing patient base.
System 03
The Patient Experience System
Build consistent patient experiences that encourage loyalty, retention and recommendations.
System 04
The Enquiry Conversion System
Turn more enquiries into booked consultations and comprehensive examinations.
These systems work together, creating opportunities for a compounding impact on practice performance.
Align Membership
Develop your team. Build consistency across the practice.
£295
per month inclusive
Align provides unlimited access to the Horton Consulting online training library for the entire practice team throughout membership. It is designed to improve knowledge, communication skills, confidence and consistency across your team.
Align does not include in-person training or individual consultancy. For practices ready to go further, Perform builds on Align's foundations with specialist development days and small-group consultancy.
Join AlignAvailable programmes within Align
- Reception LIVE on demand
- Practice Club for practice managers and team leaders
- Introduction to Treatment Coordination
- Click to Chair
- Clinical Confidence
- Additional online development resources
Partner Membership
When your practice needs Laura in the room.
£714
per month inclusive
Partner brings Laura directly into your practice to understand your individual challenges, develop the right people and systems, and support the implementation of your bespoke development strategy.
Partner includes everything within Perform, with additional bespoke support delivered within the individual practice.
- Two bespoke in-clinic training and consultancy days
- Six hours of dedicated coaching across the membership
- Practice-specific implementation and accountability support
- A bespoke 12-month development roadmap, developed following initial consultancy and mutual agreement to proceed
Availability and Suitability
Partner places are offered selectively. Joining the waitlist is the first step, but acceptance is not guaranteed.
Availability depends on a number of factors:
- Practice location and travel logistics
- Existing consultancy commitments
- The specific needs of the practice
- Whether the working relationship is appropriate for both parties
Joining the waitlist expresses your interest. Laura will be in touch to discuss whether Partner is suitable for your practice and circumstances.
Standalone Consultancy Service
Patient Experience Evaluation
See your practice through your patients' eyes.
"What you believe is happening in your practice isn't always what your patients are experiencing."
Laura spends four hours within the practice observing the patient journey, communication, team behaviours, handovers and the systems influencing the patient experience. The purpose is to understand what is really happening, identify opportunities for improvement and give the practice clear recommendations.
This is a standalone consultancy service, available by enquiry. Suitability depends on the practice's location, Laura's existing commitments and whether the evaluation is appropriate at this stage.
Please note: The evaluation is a standalone service. It includes the observation, a written report, findings and recommendations, and a follow-up Zoom meeting. A bespoke 12-month development roadmap is only developed if the practice and Laura mutually agree to proceed into the Partner Membership.
Following the evaluation and consultancy discussion, Laura may recommend an appropriate next step. This may involve implementing recommendations independently, joining Perform, or exploring Partner if both parties agree it is suitable.
Evaluations are arranged individually, subject to location and availability.
What is included
- Four hours of observation within the practice
- A written evaluation report with findings and practical recommendations
- A follow-up Zoom consultancy meeting with Laura to discuss the findings and next steps
Investment
Travel and accommodation expenses, including hotels, trains and flights where applicable, are charged in addition in accordance with Horton Consulting's existing terms and conditions.
Choose Your Level of Support
Not sure which level of support is right for your practice?
Whether you're looking to develop your team, implement systems for growth or explore bespoke consultancy, let's establish what your practice needs next.
