Work With Us
Why Work With Us
Business growth through team performance and systems.
This isn’t just training. This is how your business grows. A premium strategic partner for dental practices ready to grow through their people and systems.
Most owners think they have a marketing problem. Most have a conversion and performance problem.
About Horton Consulting Memberships
This isn’t just training.
This is how your business grows.
We work with dental practice owners to increase revenue, improve conversion, and build high-performing teams through structured systems that actually work in practice.
The average dental practice leaves over £100,000 sitting unclaimed in their PMS every single year. That’s not a small problem — it’s a fixable one.
“The gap between a good dental practice and a great one isn’t clinical — it’s the team around the chair. When everyone communicates with confidence, everything changes.”
— Laura HortonHow we help
Four key ways we support your growth
A premium strategic partner for dental practices ready to grow through their people and systems. We put clear, proven structures in place that work consistently in practice.
Increase Revenue Without Increasing Workload
Stop losing income from missed opportunities and poor conversion rates. We help you grow by making better use of the patients you already have.
Build a High-Performing Team
Create a team that understands its role, takes ownership, and consistently delivers. No more reliance on individuals — your whole team performs.
Implement Systems That Actually Work
Growth is not luck; it’s a system. We put clear, proven structures in place so your practice runs consistently, efficiently, and at scale.
Step Out of Firefighting and Back Into Leadership
Free up your time and your practice manager’s time. Move away from reactive problem-solving and start leading a business that works.
The path forward
Every thriving practice follows the same path
The Frustration
You Know Too Well
Patients leave without booking. Clinicians stumble over costs. Reception can’t handle objections. You’ve invested in training before but nothing sticks.
Trained &
Aligned
Every team member speaking the same language, presenting treatment with confidence, and converting more consultations into accepted plans.
The Practice
You’re Building
A cohesive, high-performing team built through the right systems, right training, and right support — consistently applied across every role.
Choose your level
Three Memberships. One Mission.
“My team all say different things to patients and I don’t know how to fix it.”
ALIGN gives every member of your team, regardless of role, access to structured, role-specific training they can complete at their own pace. No more inconsistency. No more guesswork.
Plus VAT · £295 per month inclusive
“We’ve done training before but it never translates into what actually happens with patients.”
PERFORM bridges the gap between knowing and doing — with specialist in-person days, scenario practice, and advanced communication training that sticks.
Plus VAT · £445 per month inclusive
“I need someone in my corner — not just training and resources, but real accountability and support to make this work long-term.”
PARTNER is for practice owners and managers who are ready to embed lasting change — with us working alongside you, in your clinic, every step of the way.
Plus VAT · £714 per month inclusive
Membership includes
Everything you need to grow.
On-Demand Team Training
Accessible learning your team can complete at their own pace — no scheduling headaches, no disruption to clinic days.
Reception, TCO & PM Programmes
Five structured Horton Consulting programmes combining confident patient communication with the systems and structure to deliver it consistently.
Clinical Confidence Programme
Helps non-clinical team members understand treatments and communicate with clarity, so patients feel informed, not confused.
Compelling Communication Framework
Built on Features, Advantages and Benefits (FABs) — so treatment is communicated clearly, consistently, and with confidence across every patient interaction.
Quarterly Specialist Training Days (Perform & Partner)
The Practice Performance Series™ — high-impact in-person days built from real practice systems, designed to embed lasting performance change. Two clinic places per event.
In-Clinic Days & Monthly Coaching (Partner only)
We come to you — training in your environment, tailored to your practice culture. Plus monthly leadership coaching and Mon–Thu direct support access.
Professional development add-ons
Beyond the membership.
Patient Experience Evaluation Day
Member fee £1,200 · Non-member fee £1,450 · T&C apply. Location dependent.
A structured diagnostic session to uncover gaps and opportunities across the full patient journey. We spend time inside your clinic observing your patient journey, team interactions, and key systems.
You’ll leave with a clear understanding of what’s working, what’s not, and where the biggest opportunities for growth are. No guesswork. No generic advice.
A powerful addition to ongoing support.
Coming Soon
Reception Qualification — formal recognition for reception teams, raising standards and building professional confidence.
Introduction to Treatment Coordination Qualification — a stepping stone for team members moving into a TCO or senior patient-facing role.
Not sure which tier is right for you?
Laura will help you identify exactly where your team needs the most support and which membership will deliver the fastest results. No pressure — just an honest conversation.
