Laura Horton – Patient Experience & Practice Growth Expert

Laura Horton

30+ Years in Dentistry. 22 Years in Treatment Coordination. 18 Years Coaching, Consulting and Training Dental Teams.

Laura Horton is one of the most recognised voices in Treatment Coordination and patient experience within UK dentistry. Known by many as the OG trainer of Treatment Coordination in the UK, she has spent more than two decades helping practices improve communication, elevate patient experience, and increase treatment conversion through operational systems that actually work.
 
But Laura’s expertise was never built in a classroom.
It was built chairside, at reception, in consultations, in management meetings, and over more than 30 years of working directly within dental practices.
Starting her career as a dental nurse, Laura quickly developed a deep understanding of something many practices still struggle with today: patients do not simply buy dentistry, they buy trust, confidence, communication and experience.
 
That understanding became the foundation of her career.
 
Over the last 22 years, Laura has worked extensively in Treatment Coordination, becoming one of the first professionals in the UK to train and implement the role at scale. Over the last 18 years, she has coached, consulted and trained thousands of dental professionals across the UK and Europe, helping practices create more structured patient journeys, stronger team communication and higher levels of treatment acceptance.
 
Her work is known for combining commercial growth with exceptional patient experience.
 
Not theory.
Not generic sales scripts.
Real systems built from real practice environments.
 
In 2024/25, Laura stepped back into practice life as an equal business partner within a squat clinic.
 
Having spent years supporting practices as a consultant, she saw it as an exciting opportunity to fully return to clinic life and implement everything she had spent decades teaching from the inside out.
 
Not from the sidelines.
But as part of the business itself.
She led the development of the digital patient journey, recruited and trained the team, implemented operational systems, and personally stepped back into the Treatment Coordinator role herself.
 
It meant returning to the realities of modern practice life. Leading teams, managing pressure, supporting patients, building culture and implementing systems in real time.
 
And the result was a complete validation of what she had known throughout her career:
 
When communication, patient experience, team accountability and operational systems align properly, practices perform differently.
Patient experience becomes more consistent.
Teams communicate better.
Treatment conversion improves.
Revenue follows naturally.
And the business begins to work together properly.
 
One of the biggest pieces of feedback Laura receives is not simply about improving treatment conversion or patient experience. It is that she empowers teams to finally understand the why behind what they do.
 
Practice owners often ask:
“Why did the team listen to Laura when they wouldn’t listen to us?”
 
The answer is rarely authoritative.
 
It is clarity, structure, communication and trust.
Laura has a unique ability to connect operational performance to human behaviour, helping teams understand how their roles impact the patient journey, the business, and one another. The result is greater accountability, stronger communication and teams that finally begin pulling in the same direction.
 
Still a registered GDC professional, Laura remains closely connected to the realities of modern dentistry, which is exactly why practices trust her advice.
 
For many clinics, Laura is not simply a consultant or trainer.
She is the person who helps teams finally understand the why behind what they do, creating clarity, accountability and confidence across the entire patient journey.
 
Through her ability to connect with people at every level of the business, Laura helps practices align their teams, strengthen communication and create operational consistency that finally makes the business work together.
EXCELLENT
Google star 1Google star 2Google star 3Google star 4Google star 5
Based on 120 reviews
Posted on Google Google
Faye Lindop profile picture
Faye Lindop
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Leanna was lovely and kept us engaged from the moment she entered the room, very informative and took the time to listen to our individual experience.
Posted on Google Google
Kaylie Stokes profile picture
Kaylie Stokes
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
This course has been brilliant. It has been great meeting the other treatment coordinators. Also being shown how to communicate with patients before and during a scanning appointment has been helpful. I have been given more knowledge and skills which I can use within the dental practice while carrying out my role.
Posted on Google Google
Emma Lappage profile picture
Emma Lappage
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Lovely day an location. Enjoyed the course day. Learnt new skills today an more information.
Posted on Google Google
Hannah Dryburgh profile picture
Hannah Dryburgh
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Currently completely the TCO 4.0 course. Great course and support is brilliant.
Posted on Google Google
Fatima B profile picture
Fatima B
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Attended the TCO excellence course today with Laura and she was absolutely brilliant, kind and so resourceful. Learnt so much and have plenty of skills to take away and put into practice. Highly recommend!
Posted on Google Google
Tes Kumar profile picture
Tes Kumar
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Leanna was amazing! She delivered a dental patient journey workshop and she was so relatable, personable and ever so professional. I would highly recommend her for dental receptionists, nurses & treatment coordinators on how toto deliver a gold standard patient journey.
Posted on Google Google
Danielle Payne profile picture
Danielle Payne
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Leanna has been amazing- really informative and great communication.
Posted on Google Google
Sophie Carter profile picture
Sophie Carter
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Leanna was fantastic. Learned so much and feel it’ll really help with my roll!
Verified by Trustindex
Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

Rediscover, Refine, and Elevate your Patient Experience with Horton Consulting

At Horton Consulting, we understand that maintaining a consistently high-quality patient experience isn’t always easy—especially as your team grows and evolves. Many practices we work with once delivered outstanding service, but with changes in staff, expansion, or simply the passage of time, that high standard has slipped. Others recognise the need for a fresh approach but don’t know where to start.

This is where we come in.

Increase Revenue

Transform Patient Satisfaction

Improve Employee Retention

Real-World Experience

With over 30 years in the dental industry, we understand the real challenges practices face, from managing patient expectations to leading a team. My support is grounded in firsthand experience and a deep understanding of what works in the real world.

Tailored Strategies

We don’t believe in one-size-fits-all training. Every practice is unique, so we take time to understand your goals and challenges, then create practical, personalised strategies that lead to real results, not generic advice.

Systems That Create Consistency

A great patient experience isn’t a lucky outcome, it’s a system. We help you build easy-to-follow structures that bring consistency and quality across every patient interaction, ensuring excellence becomes your new standard.

Coaching That Transforms Teams

Our work goes beyond process. We train, coach, and mentor your team hands-on, helping them grow in confidence, improve communication, and deliver a higher standard of service—making lasting improvements that truly stick.

EXCELLENT
Google star 1Google star 2Google star 3Google star 4Google star 5
Based on 120 reviews
Posted on Google Google
Faye Lindop profile picture
Faye Lindop
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Leanna was lovely and kept us engaged from the moment she entered the room, very informative and took the time to listen to our individual experience.
Posted on Google Google
Kaylie Stokes profile picture
Kaylie Stokes
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
This course has been brilliant. It has been great meeting the other treatment coordinators. Also being shown how to communicate with patients before and during a scanning appointment has been helpful. I have been given more knowledge and skills which I can use within the dental practice while carrying out my role.
Posted on Google Google
Emma Lappage profile picture
Emma Lappage
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Lovely day an location. Enjoyed the course day. Learnt new skills today an more information.
Posted on Google Google
Hannah Dryburgh profile picture
Hannah Dryburgh
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Currently completely the TCO 4.0 course. Great course and support is brilliant.
Posted on Google Google
Fatima B profile picture
Fatima B
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Attended the TCO excellence course today with Laura and she was absolutely brilliant, kind and so resourceful. Learnt so much and have plenty of skills to take away and put into practice. Highly recommend!
Posted on Google Google
Tes Kumar profile picture
Tes Kumar
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Leanna was amazing! She delivered a dental patient journey workshop and she was so relatable, personable and ever so professional. I would highly recommend her for dental receptionists, nurses & treatment coordinators on how toto deliver a gold standard patient journey.
Posted on Google Google
Danielle Payne profile picture
Danielle Payne
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Leanna has been amazing- really informative and great communication.
Posted on Google Google
Sophie Carter profile picture
Sophie Carter
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Leanna was fantastic. Learned so much and feel it’ll really help with my roll!
Verified by Trustindex
Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

At Horton Consulting, we specialise in helping dental practices grow by focusing on the patient experience and team development. Here’s how we can support you:

Consult

We work with you to identify the key areas of growth for your practice and create strategies that align with your 10x vision.

Train

rom developing treatment coordinator roles to enhancing communication skills, we equip your team with the tools to deliver exceptional results

Coach

We guide you and your team in embracing the 10x mindset, helping you focus on what matters and eliminate distractions.

What’s Next?

At Horton Consulting, we’re here to be your partner—helping you focus on what truly matters and achieve your desired level of growth.

Let’s create something remarkable together. Book a call with us today…