Your practice shouldn't depend on one person.
Perform gives practice owners and managers the systems, structure and implementation support to improve performance — without adding more to an already full plate.
About Perform
Does this sound familiar?
“We've invested in training. The team were engaged. Two weeks later, the diary took over and nothing changed.”
That's not simply a training problem. It's an implementation problem. Perform is built for practice owners and managers who are done with good intentions that don't translate into repeatable systems. Your people may change. Your systems should stay.
“The gap between a good dental practice and a great one isn’t clinical. It’s the team around the chair. When everyone communicates with confidence, everything changes.”
— Horton ConsultingPerform gives practice owners and managers proven systems, trained key players and specialist in-person training with Laura Horton — with the implementation support to make it stick. Four specialist training days. Twelve months of development and implementation. One better-performing practice.
Everything included
One membership. A better way to run the practice.
Proven practice systems, specialist training with Laura, trained key players and ongoing implementation support — all in one structured annual membership.
- On-demand team training
- Reception, TCO and PM programmes
- Clinical Confidence Programme
- Compelling Communication Framework
- Unlimited access, all year round
- Everything in Align
- 4 specialist training days a year
- Quarterly Power Hours
- Focused small-group delivery
- 2 clinic places per event
- Everything in Perform
- 2 in-clinic training days a year
- Monthly leadership coaching
- Ongoing support, Monday to Thursday
- Implementation and accountability
The Practice Performance Series™
Four specialist training days.
Four systems. Twelve months.
Each quarter focuses on one core area of practice performance. The ideal key players prepare through the online training hub, attend a specialist training day with Laura and return with a clear implementation plan. Because the value of training isn't what happens in the room. It's what changes afterwards.
Most practices don't have a marketing problem. They have a conversion problem at first contact. Revenue is lost before the patient walks through the door — regardless of who answers the phone.
Ideal key players: Reception • Front of House • New Patient Coordinators • Practice ManagersThis day covers
- Inbound call structure and control
- Outbound follow-up systems
- Missed call recovery
- Handling price conversations
- Early booking with confidence
- Handover into the clinical team
By the end of this day
- Confidently convert inbound enquiries into bookings
- Follow up consistently using a clear system
- Position paid consultations without hesitation
- Take control of conversations
- Create a seamless clinical handover
Patients leave to think about it, treatment plans aren't understood and there is no structured patient journey. A shared approach between the clinician and TCO changes this.
Ideal key players: Treatment Coordinators • Dentists • Practice Managers • Patient CoordinatorsThis day covers
- Co-diagnosis in practice
- Structuring the patient journey
- The options conversation
- Language that builds value
- Handling objections and hesitation
- Converting outstanding treatment opportunities
By the end of this day
- Work as a dentist and TCO partnership
- Structure the patient journey for higher conversion
- Present treatment clearly and confidently
- Build value before discussing fees
- Handle hesitation without pressure
Your systems are either protecting profit or leaking it. This day reduces the amount that lives inside the practice manager's head — and builds shared ownership of performance.
Ideal key players: Practice Managers • Deputy Managers • Operational Leads • OwnersThis day covers
- Diary zoning and structure
- Cancellation and short notice gap systems
- Emergency appointment control
- Internal communication systems
- Prescribed membership positioning
- Protecting high value diary time
Three focus areas
- Diary Control, structure and fill
- Communication and Accountability
- Revenue Protection
Most practices rely on individuals, not systems. The result is inconsistent — the experience depends entirely on who the patient speaks to that day.
Ideal key players: Front of House • TCOs • Nurses • Practice Managers • Patient Experience LeadsThis day covers
- Creating consistency across the whole team
- Advanced communication for high value patients
- Handling complaints and concerns professionally
- Building trust at every stage of the journey
By the end of this day
- Deliver a consistent, high quality patient experience
- Communicate with confidence and clarity
- Handle concerns professionally
- Own the full patient experience end to end
Also included in Perform
The Quarterly Power Hour
Training is only useful when something changes afterwards. The Quarterly Power Hour reconnects key players with Laura to review progress, solve problems and maintain momentum — so the practice manager isn't left alone turning training notes into a working system.
Guided Implementation Check-In
Review what's working, identify where the practice is getting stuck and get practical answers to real implementation challenges.
Coaching and Accountability
A structured session to revisit the systems, reinforce key behaviours and keep performance as a shared responsibility — not just the practice manager's.
Momentum Between Training Days
The Power Hour bridges the gap between specialist training days, ensuring systems stay embedded and the practice keeps moving forward between sessions.
Locations and Dates
Where and when.
Membership is now live. Limited to 7 clinics per location, 10 in London. Two places per clinic per event are included. Secure your clinic’s place in your desired location by joining now.
Please note: Additional places are available at £150 plus VAT per person.
Membership includes
One membership. A better way to run the practice.
The complete Align training library
On-demand training, role-specific programmes and the Clinical Confidence Programme. Supporting the wider team between specialist days.
Four specialist training days with Laura
Practical deep-dive training focused on one Practice Performance System at a time. Two key-player places per day — choose the right people for each system.
Focused small-group delivery
Intentionally limited clinics per location — a focused environment where Laura can work closely with each practice and support real implementation on the day.
Practical implementation resources
Templates, systems and tools that can be used inside the practice straight away — not just training notes to file away.
Quarterly implementation Power Hours
Review progress, solve problems and keep implementation moving. So the practice manager has a structure — not just more responsibility.
Reception, TCO and PM programmes
Four structured programmes combining confident patient communication with the systems to deliver it consistently — regardless of who's on the rota.
Ready to join?
Perform membership.
“We've invested in training before. Nothing seems to stick.”
Perform gives practice owners and managers the systems, the specialist training with Laura and the implementation support to make change last — whoever is on the team.
Dental practices cannot reclaim VAT, so our fee is £445 per month inclusive. That is the number that matters.
Build a practice that performs —
whoever is on the rota.
People will join. People will leave. Roles will change. Your systems shouldn't disappear with them. Places are limited to 7 clinics per location.