Turn training into real results.
Specialist training days built from real practice systems. For dental teams ready to close the gap between knowing and doing.
About Perform
Does this sound familiar?
“Good team. Invested time and money in training. Still having the same conversations.”
Perform is built for practices that are done with training that doesn’t transfer. Specialist days, real systems, delivered in person, with the structure to make change last.
“The gap between a good dental practice and a great one isn’t clinical. It’s the team around the chair. When everyone communicates with confidence, everything changes.”
— Horton ConsultingPerform includes everything in Align, all on-demand training and role-specific programmes, plus four specialist in-person training days per year. Intentionally limited to a small number of clinics per location, with the first in-person day taking place from September 2026.
Everything included
One membership. Every tool your team needs.
Perform includes all Align on-demand training as your complete foundation, plus specialist days and quarterly sessions.
The Practice Performance Series™
Introducing five of our
performance systems
Delivered as specialist training days throughout your membership. Each one is a standalone day and a core building block of a high-performing practice, delivered in person by Laura. See all the locations and dates for 2026 and 2027 below.
Most practices don’t have a marketing problem. They have a conversion problem at first contact. Revenue is lost before the patient walks through the door.
Reception, Front of House, New Patient CoordinatorsThis day covers
- Inbound call structure and control
- Outbound follow-up systems
- Missed call recovery
- Handling price conversations
- Early booking with confidence
- Handover into the clinical team
By the end of this day
- Confidently convert inbound enquiries into bookings
- Follow up consistently using a clear system
- Position paid consultations without hesitation
- Take control of conversations
- Create a seamless clinical handover
You don’t have a diagnosis problem. You have a conversion problem. Patients leave to think about it, treatment plans aren’t understood, there is no structured journey.
Dentists, Treatment CoordinatorsThis day covers
- Co-diagnosis in practice
- Structuring the patient journey
- The options conversation
- Language that builds value
- Handling objections and hesitation
- Converting outstanding treatment opportunities
By the end of this day
- Work as a dentist and TCO partnership
- Structure the patient journey for higher conversion
- Present treatment clearly and confidently
- Build value before discussing fees
- Handle hesitation without pressure
Your systems are either protecting profit or leaking it. Diaries disrupted, cancellations unfilled, no clear ownership of performance.
Practice Managers, Lead ReceptionThis day covers
- Diary zoning and structure
- Cancellation and short notice gap systems
- Emergency appointment control
- Internal communication systems
- Prescribed membership positioning
- Protecting high value diary time
Three focus areas
- Diary Control, structure and fill
- Communication and Accountability
- Revenue Protection
Most practices rely on individuals, not systems. The result is friendly but not structured, inconsistent across the team.
Front of House, The Wider TeamThis day covers
- Creating consistency across the whole team
- Advanced communication for high value patients
- Handling complaints and concerns professionally
- Building trust at every stage of the journey
By the end of this day
- Deliver a consistent, high quality patient experience
- Communicate with confidence and clarity
- Handle concerns professionally
- Own the full patient experience end to end
Most practices are sitting on significant untapped revenue. Outstanding treatment not followed up, patients lost after initial enquiry, no structured reactivation.
Treatment Coordinators, Practice ManagersThe Patient Opportunity System™
- Unconverted inbound enquiries
- Outstanding treatment follow-up
- Patients lost after initial contact
- Lapsed patient reactivation
- Inconsistent follow-up and no visibility
By the end of this day
- Identify and track patient opportunities with clarity
- Follow up confidently without feeling pushy
- Convert outstanding treatment into booked care
- Build a structured, repeatable follow-up system
Also included in Perform
The Quarterly Power Hour
Implementation support, every quarter, for every attendee. Everyone who has attended a specialist training day comes together for a live, guided working session. Not a webinar.
Guided Implementation Check-In
Review what’s working, identify where teams are getting stuck, and get practical answers to real challenges from the floor.
Coaching and Accountability
A structured session to revisit the systems, reinforce the key behaviours, and keep performance standards high across the team.
Momentum Between Training Days
The Power Hour bridges the gap between specialist training days, ensuring learning doesn’t fade and systems stay embedded in daily practice.
Locations and Dates 2026/27
Where and when.
Membership goes live 1st July 2026. All specialist training day dates are confirmed through to autumn 2027 so you can plan ahead. Limited to 7 clinics per location, 10 in London. Two places per clinic per event are included. Secure your clinic’s place in your desired location by joining now.
| Location | Day 1 — Enquiry Front of House | Day 2 — Treatment Clinician and TCO | Day 3 — Control Practice Managers | Day 4 — Experience Front of House | Day 5 — Growth TCO and Practice Managers |
|---|---|---|---|---|---|
| London | 24 Sep 2026 | 13 Jan 2027 | 7 Apr 2027 | 23 Jun 2027 | 22 Sep 2027 |
| Bristol | 30 Sep 2026 | 20 Jan 2027 | 14 Apr 2027 | 30 Jun 2027 | 29 Sep 2027 |
| N. Ireland | 15 Oct 2026 | 27 Jan 2027 | 21 Apr 2027 | 7 Jul 2027 | 6 Oct 2027 |
| Leeds | 21 Oct 2026 | 10 Feb 2027 | 28 Apr 2027 | 14 Jul 2027 | 13 Oct 2027 |
| Birmingham | 22 Oct 2026 | 4 Feb 2027 | 29 Apr 2027 | 15 Jul 2027 | 14 Oct 2027 |
| Edinburgh | 4 Nov 2026 | 17 Feb 2027 | 12 May 2027 | 22 Jul 2027 | 21 Oct 2027 |
Please note: Horton Consulting reserves the right to amend event dates, locations, and venues as required. Additional places are available at £150 plus VAT per person. To read the full Terms and Conditions, press Join Perform and follow the link on the membership page.
Membership includes
Everything you need to perform.
Everything in Align
All on-demand training, role-specific programmes, and the Clinical Confidence Programme. Unlimited access for all the team, all year round.
4 specialist training days per year
The Practice Performance Series™, high-impact specialist training days designed to embed the systems that drive performance. Two clinic places included per event.
Focused small-group delivery
Intentionally limited to a small number of clinics per location, focused and hands-on, with real implementation support on the day.
Role-specific training that drives results
Each specialist training day is designed for the right people in your team, focused and relevant, directly impacting performance, conversion, and patient experience.
Quarterly Power Hours
Four live implementation sessions per year, guided check-ins that keep momentum between specialist training days and keep learning embedded in daily practice.
Reception, TCO and PM programmes
Five structured Horton Consulting programmes combining confident patient communication with the systems and structure to deliver it consistently across every role.
Ready to join?
Perform membership.
“We’ve done training before but it never translates into what actually happens with patients.”
PERFORM bridges the gap between knowing and doing, with specialist in-person days, scenario practice, and advanced communication training that sticks.
Plus VAT · £445 per month including VAT
Dental practices cannot reclaim VAT, so our fee is £370 per month. That is the number that matters.
Your practice is ready.
Is your team?
Perform membership goes live 1st July 2026. Places are limited to 7 clinics per location. When the cohort is full, it’s full.
