Treatment Coordination Training
Turn your Treatment Coordinator into the growth engine your practice has been missing
Whether you have a Treatment Coordinator who isn’t performing or you don’t have one at all, your practice is missing out on revenue, referrals, and efficiency.
A properly trained TCO isn’t just an admin role; it’s the key to higher conversions, more patient referrals, and a stress-free patient journey.
This isn’t a 1-day course or a workshop: it’s a 12-month transformational program of implementation, coaching, and accreditation built by real people with real, grassroots experience in UK dental practices.
We help practices increase profit by 30% and turnover by £100K. If you would like to discuss how soon I can help you make that happen, let’s talk.
For practice owners and senior decision-makers.
What’s possible when the method is fully implemented
Results achieved by practices that fully implemented the programme with Laura. Your results will depend on your practice, your team and how consistently the method is applied.
Sound familiar?
You’ve invested in a Treatment Coordinator. Is the role delivering everything it could?
Most practices don’t have a TCO problem. They have a structure problem. You hired good people, but the role was never fully built around them.
- Your TCO is capable, but there’s no clear plan, structure or KPIs behind the role.
- TCO time gets swallowed by reception cover, admin and whatever needs doing that day.
- Your dentists are still having conversations that don’t need a clinician.
- Free consultations happen, but follow-up is inconsistent and good treatment plans go quiet.
- Nobody can say with confidence what your conversion rate actually is.
- Patients slip through the gaps between reception, the TCO and the surgery.
None of this means you’ve got it wrong. It means the role hasn’t yet been given what it needs to perform.
The opportunity
What a fully utilised Treatment Coordinator brings to your business
When the role is set up properly, your TCO connects the whole patient journey. Enquiries are followed through. Patients understand their options and feel confident deciding. Clinicians spend their time on dentistry. And you can finally see, in numbers, how treatment is converting.
For your patients
A familiar face, time to ask questions, clear options and support from first enquiry to completed treatment.
For your clinicians
Protected chair time, well-informed patients and smooth handovers.
For your business
Stronger conversion, fewer missed opportunities and growth you can measure.
Set up properly, your Treatment Coordinator isn’t a cost to the business. They’re one of the strongest drivers of growth it has.
Four business outcomes
Built around the results that matter to your practice
These aren’t four modules to get through. They’re the four outcomes the whole programme is designed to deliver.
Protect profit by protecting clinical chair time
Your clinicians should be doing dentistry. A well-utilised TCO handles the patient conversations, education, options meetings and follow-up that don’t need a clinician, so chair time goes where it matters most. Clinical decisions stay firmly with your clinicians. Everything around them simply runs better.
Deliver an outstanding, consistent patient experience
Every patient gets a familiar face, time to ask questions and clear explanations, from first enquiry to completed treatment. Whether it’s a routine restorative plan or a full-arch implant case, patients feel looked after, every time.
Improve treatment acceptance through better patient conversations
Patients say yes when they understand their options and trust the person explaining them. Your TCO learns to run confident consultations, explain treatment pathways, address concerns honestly and follow up properly. Good treatment plans stop quietly slipping away, without anyone feeling pressured.
Build a team that makes treatment coordination work
Even an excellent TCO can’t succeed on their own. Responsibilities are defined, TCO time is protected and handovers between reception, nurses, clinicians and leadership are tightened. The success of your Treatment Coordinator isn’t just about the individual. It’s about the environment and systems you create around them.
Why this programme is different
No two dental practices are the same. Your TCO strategy shouldn’t be either.
An implant-led practice, a busy general practice and an orthodontic and cosmetic practice all need different things from their Treatment Coordinator. The principles stay the same. How they’re applied in your practice shouldn’t.
Led by Laura, personally
Laura isn’t the face on the brochure. She leads the consultancy, builds the strategy and mentors your TCO herself.
Your practice comes first
Before any strategy is built, Laura gets to know your clinicians, your treatments, your patient pathways and your numbers.
Clinical understanding, not just sales technique
Laura understands how treatment is planned and presented, including complex implant pathways, so every workflow fits how your clinicians actually work.
Mentoring, not a course
Your TCO is guided week by week through implementation, not handed a day of training and left to it.
Accountability built in
Monthly new patient audits, leadership reviews and clear measures keep progress visible.
Your personalised TCO Vision Plan
A development plan built for your TCO and your practice
We don’t hand your TCO a library of training and expect them to work it out. Laura creates a personalised development plan and mentors them through implementation.
Your TCO Vision Plan is built from what Laura learns about your practice: your clinical workflows, your goals as an owner, and your TCO’s experience and strengths. It sets the priorities, the order and the measures, so learning is applied when it’s relevant rather than consumed all at once.
- Clear priorities and development goals
- The right training at the right time
- Learning linked directly to implementation in your practice
- Progress tracked, so nothing stalls
- The TCO role properly integrated with your wider team
New to the role?
Your TCO starts with the foundations: consultation confidence, patient communication and the essentials of the role.
Already experienced?
The focus moves to treatment pathways, conversion, follow-up, systems and greater responsibility.
How the 12 months work
A clear journey, personalised at every step
Months 1 to 3
Understand, strategise and establish
Onboarding, your personalised Vision Plan, baseline performance, role clarity, consultation foundations and leadership alignment.
Months 4 to 6
Develop, implement and integrate
Patient journey improvements, treatment pathways, conversion and follow-up, clinical collaboration and measuring performance.
Months 7 to 12
Advance, evidence and embed
Continued mentoring, refined systems, greater ownership and accountability, and the formal award pathway, so the role is embedded for the long term.
Every TCO follows their own Vision Plan, so the detail is different for every practice.
For practice owners and senior decision-makers.
What’s included
Everything your TCO needs, with Laura guiding the way
Strategic consultancy and your Vision Plan
Laura assesses your practice and builds your personalised strategy and TCO Vision Plan.
Friday TCO Huddles with Laura
Live every Friday at 12pm. Guidance, problem solving and mentoring alongside other TCOs.
Daily support, Monday to Friday
A dedicated Slack space for questions, implementation and feedback throughout the week.
Monthly one-to-one development
A one-to-one session every month focused on your TCO’s progress and personal development.
Monthly new patient audits
Your TCO’s complimentary consultations and options meetings are audited every month, with clear feedback to sharpen performance.
Quarterly masterclasses with Laura
Four face-to-face masterclass days a year in Solihull. Practical learning, and time to connect with other TCOs.
Senior Leadership Team and Owner Support
Direct with Laura in months 1, 2, 3, 6 and 12, so leadership stays aligned with your TCO’s development.
Online training hub
Training, systems, templates and tools, selected for your TCO through their Vision Plan rather than handed over all at once.
Formal recognition from month 7
Award in Treatment Coordination (EduQual Level 3). An EduQual-endorsed Level 3 customised award, delivered through Horton Consulting’s 12-month TCO Business Growth Programme.
Why Laura Horton?
Learn from the OG TCO
I started working as a Treatment Coordinator on 4 November 2004, before most practices had heard of the role. Almost 30 years in dentistry later, I’ve seen it from every side: as a dental nurse, as a practice manager running two sites, as a Treatment Coordinator, and as a practice owner and partner who built a private practice from scratch and later exited the business.
That’s why my approach works in real practices. I understand the clinical side, the commercial side and the people side, and how they have to work together for treatment coordination to succeed.
I love this role. Whether it’s a full-arch implant case or a family’s routine treatment plan, a great TCO changes the experience for patients and the results for the business. Helping practices get there is what I do.
Laura Horton, Founder, Horton Consulting
- Treatment Coordinator since 2004
- Almost 30 years in dentistry
- Former practice owner and partner
- Dual-site practice manager
- Mentor to Treatment Coordinators across UK dentistry
Real voices
Trusted by leaders across UK dentistry
Laura “owns” this territory in dentistry and has a long-established track record in the delivery of TCOs who are brilliant at the job.
It’s a no-brainer. Just do it.
A skilled and well-trained TCO can save the dentist a lot of time, as well as generate a lot of income by increasing the rate of case acceptance.
She is the perfect teacher as she understands the business side of dentistry and how dentists think, as well as being empathetic in training staff, by understanding their needs.
As far as we are concerned, Laura Horton invented Treatment Coordination and then invented how to train teams in Treatment Coordination.
The thing that has been most effective for us is that Laura is genuine, relevant and a brilliant educator.
Not only did we expand our practices’ patient journey but our entire communication and interaction with patients was revamped and it gave us the springboard to aim for excellence across the board.
There isn’t anyone in UK Dentistry better to train your team.
Horton Consulting has been at the forefront of patient journey development for as long as I can remember. They have an awe-inspiring grasp of both staff and patient concerns. They know their stuff and implement it well.
Hear it from the practices
How to join
How the application works
The programme only works when the timing is right, so every practice starts with a conversation, not a checkout.
Apply
Complete a short application. It takes a few minutes and tells us about your practice, your TCO and your goals.
Watch the TCO Vision Plan video
Practice owners receive access to Laura’s private TCO Vision Plan video, showing what the role could achieve in your practice, so your call is focused from the first minute.
Your strategy call with Laura
Laura explores your numbers, your clinical workflows, your ambitions and whether the timing is right.
A second strategic conversation
If the programme is the right fit, Laura arranges a further conversation to start shaping your strategic direction before you commit.
“Starting at the right time is just as important as choosing the right programme. I’d rather wait until the time is right for your practice than start before you’re ready. If you’re not quite there yet, I’ll tell you what needs to change.”
Laura HortonThere’s no financial commitment at any point during the application or strategy conversations.
For practice owners and senior decision-makers.
Not the owner? Share this page with your practice owner →Frequently asked questions
Your questions, answered
What is the TCO Business Growth Programme?
Is it suitable for a newly appointed TCO?
What if we already have an experienced Treatment Coordinator?
How many days a week should our TCO work in the role?
Does our TCO need to be a registered dental nurse?
Do we need a consultation room?
Is it just for implant and cosmetic practices?
How is the programme personalised?
How much involvement is needed from the owner or manager?
How often will our TCO have direct access to Laura?
How is this different from a one-day TCO course?
Is a qualification included?
How do you measure the impact?
What if our practice isn’t quite ready?
Why do I need to apply rather than just join?
Is there a financial commitment when I apply?
What is the investment?
Can we enrol more than one TCO?
Ready to discover what treatment coordination could achieve in your business?
Your Treatment Coordinator could be one of the strongest drivers of growth in your practice. Let’s find out what’s possible.
For practice owners and senior decision-makers.
