Laura Horton – Patient Experience & Practice Growth Expert
Laura Horton is a trailblazer in Treatment Coordination with almost three decades of experience in dentistry, beginning her career as a dental nurse. Her passion for advancing treatment coordination and supporting clinic and team growth is unmatched.
A General Dental Council (GDC) registrant, Laura has spent the past 17 years transforming dental practices through her consultancy, becoming a trusted figure in the dental community. Her proven track record includes working closely with practices to refine their patient communication strategies, particularly in the care of high-value patients, where seamless experience delivery is paramount.
Laura is renowned for helping dentists and their teams master the art of co-diagnosis and treatment presentation. Her training programs are grounded in real-world experience and designed to enhance clinical communication, build trust, and improve case acceptance.
She possesses a profound understanding of the patient journey and exceptional communication skills that enhance every aspect of it, ensuring that each interaction reflects clarity, empathy, and professionalism.
Her educational influence spans thousands of treatment coordinators, and her bespoke content creation has positioned her as a sought-after expert by leading international dental brands.
Rediscover, Refine, and Elevate your Patient Experience with Horton Consulting
At Horton Consulting, we understand that maintaining a consistently high-quality patient experience isn’t always easy—especially as your team grows and evolves. Many practices we work with once delivered outstanding service, but with changes in staff, expansion, or simply the passage of time, that high standard has slipped. Others recognise the need for a fresh approach but don’t know where to start.
This is where we come in.
Increase Revenue
Transform Patient Satisfaction
Improve Employee Retention
Real-World Experience
With over 16 years in the dental industry, we understand the real challenges practices face—from managing patient expectations to leading a team. Our support is grounded in firsthand experience and a deep understanding of what works in the real world.
Tailored Strategies
We don’t believe in one-size-fits-all training. Every practice is unique, so we take time to understand your goals and challenges, then create practical, personalised strategies that lead to real results—not generic advice.
Systems That Create Consistency
A great patient experience isn’t a lucky outcome—it’s a system. We help you build easy-to-follow structures that bring consistency and quality across every patient interaction, ensuring excellence becomes your new standard.
Coaching That Transforms Teams
Our work goes beyond process. We train, coach, and mentor your team hands-on, helping them grow in confidence, improve communication, and deliver a higher standard of service—making lasting improvements that truly stick.
At Horton Consulting, we specialise in helping dental practices grow by focusing on the patient experience and team development. Here’s how we can support you:
Consult
We work with you to identify the key areas of growth for your practice and create strategies that align with your 10x vision.
Train
rom developing treatment coordinator roles to enhancing communication skills, we equip your team with the tools to deliver exceptional results
Coach
We guide you and your team in embracing the 10x mindset, helping you focus on what matters and eliminate distractions.
What’s Next?
At Horton Consulting, we’re here to be your partner—helping you focus on what truly matters and achieve your desired level of growth.
Let’s create something remarkable together. Book a call with us today…
