Treatment Coordination Training
Struggling with Low Conversions & Slow Growth?
Whether you have a Treatment Coordinator who isn’t performing or you don’t have one at all, your practice is missing out on revenue, referrals, and efficiency.
A properly trained TCO isn’t just an admin role—it’s the key to higher conversions, more patient referrals, and a stress-free patient journey.
Read on to find out how we can help you develop your business.
The Right TCO Will Help You:
Convert More of the Right Patients –
No more wasted consultations. Your TCO will help guide patients to YES, ethically and confidently
Increase Conversion Rates & Revenue –
Turn more inquiries into paying patients without dentists having to “sell.”
Increase Hourly Rate & Turnover –
Maximise practice profitability by optimising your case acceptance process.
Deliver an Outstanding Patient Experience –
Build trust, answer objections, and provide a seamless journey from consultation to treatment
Gain More Patient Referrals –
Happy patients talk. A smooth TCO-led process will naturally generate more word-of-mouth recommendations.
Reduce the Cost of Free Consultations –
Dentists shouldn’t be spending valuable chair time on consultations that don’t convert. A trained TCO ensures only serious patients reach the dentist, protecting your revenue.
If Your TCO Isn’t Converting, You’re Losing Revenue – Let’s Change That.
A trained TCO can be the difference between a thriving practice and one constantly chasing follow-ups. Dentists should focus on dentistry—not chasing patients. Your TCO should be handling patient communication, answering objections, and driving conversions.
The problem? Many TCOs are placed in the role with little guidance. They don’t fully understand their responsibilities and are often under utilised.
That’s where we come in.
How we train your TCO to help you grow your business
Convert leads
Your TCO is trained to use our method to convert and track lead conversion so they can track the effectiveness of your marketing and ensure the full team are utilising the method to it's best potential.
Convert High Value Patients
We train your TCO in our methods to help you convert more than 95% of high value patients from free consultation to treatment. Using our methods these delighted patients will then send their friends to you for free.
Perfect your patient experience
If you welcome general dentistry new patients together your TCO and dentist will deliver a 5 star patient journey which will leave patients blown away from the experience they have received. Prompting more 5⭐ Google reviews and recommendations.
Follow up like a pro
We encourage follow up to be a proactive system in the practice. Your TCO will have training in this method (and objection handling) to ensure each month those that move into follow up convert into appointments in your diary.
First Glance Control
We teach your TCO how to track all KPIs and patient conversions giving you first glance control to know that the role is performing and allowing you to make decisions about the business with real time information - no more working blindfolded.
Memberships and Training Designed for
Dental practice owners & business managers
who want to improve conversions & streamline operations
Practices with a TCO
you wish to begin their journey, train them, or grow the riole or TCO team
Practices without a TCO
that want to introduce the role for better patient experience & revenue growth.
Don’t just take our word for it, see what others have to say
I’m frequently asked two questions by my clients and others who I meet on my travels:
- Do you think it’s a good idea to bring a TCO-led patient experience into my practice?
- How do I start and who do I ask for help?
The answer to the first question is an unequivocal “YES”.
Since day one of Laura’s TCO training and consultancy business, she has been my #1 answer to the second question.
Laura “owns” this territory in dentistry and has a long-established track record in the delivery of TCOs who are brilliant at the job.
It’s a no-brainer – just do it.
Chris Barrow
In my opinion, the Treatment Coordinator (TCO) is a pivotal role in a progressive private practice. A skilled and well-trained TCO can save the dentist a lot of time, as well as generate a lot of income by increasing the rate of case acceptance.
Laura is leading the training of senior staff in the UK, and is exceptional with her verbal skills for enhanced communication and “co-discovery”.
I have no hesitation in recommending Laura and her team to help improve your team’s skills and performance.
Dr Ashish B Parmar
As far as we are concerned, Laura Horton invented Treatment Coordination and then invented how to train teams in Treatment Coordination.
The thing that has been most effective for us is that Laura is genuine, relevant and a brilliant educator.
She is able to teach her portfolio of business education topics in a way that is massively well-received and comfortable for dental teams – something which seems to be entirely lacking across many aspects of the industry.
Laura continues to inspire us at The Campbell Clinic as she attends to provide courses or to assist us in our own education.
It has been a pleasure to work with her for this long and we plan to continue do so for as long as possible.
Dr Colin Campbell
Hear what these clients have to say
Join us in January 2026
TCO Talent Builder Membership
Duration: 6 Weeks
Ideal for: Clinics starting their TCO journey
Focus: Internal recruitment
£: One payment £124
Includes:
- Six-week recruitment support programme
- Templates, guidance, and coaching for hiring the right TCO
- Weekly group coaching sessions
- Unlimited places available
Circle 33 TCO Growth Membership
Duration: 12 Months
Ideal for: Practices with a dedicated consultation room ready to fully utilise the role or grow their TCO team
Focus: Full TCO utilisation and accreditation
Includes:
- In addtion to Talent Builder and Launchpad membership
- Access to our professional training suite
- All resources the TCO needs to flourish
- Weekly group coaching
- Monthly one-to-one sessions
- Mastermind events
- A complimentary ticket to the Communication and Conversion Mastery course
- Rigorous accreditation process
- Only 11 places available per cohort
TCO Launchpad Membership
Duration: 4 Months
Ideal for: Practices without a consultation room and/or who are starting out in just one area
Focus: Role design, team alignment, vision planning, successful introduction
£: One payment of £496 or 4 x £124
Includes:
- Access to Talent Builder Membership
- Five seats to the on-demand Introduction to Treatment Coordination Programme (worth £1,475)
- Weekly group coaching
- Monthly one-to-one sessions
- In-person training in Birmingham (Month 3)
- 50% saving on the Communication and Conversion Mastery course*
- Only 14 places available per cohort
*T&C apply
50% saving cannot be used with any other offer
Only for GDC registrants.
