In the fast-paced world of dentistry, it’s easy to focus on what’s next—next patient, next task, next challenge. But in the rush, we often forget one of the most powerful tools we have for team morale: recognition.
Why Recognition Matters
Recognition isn’t just about being polite. It’s about making people feel seen, valued, and appreciated. When team members feel recognised:
– They’re more engaged
– They’re more loyal
– They’re more likely to go the extra mile
And it doesn’t have to be grand gestures. A simple, sincere “thank you” can change someone’s day.
The Science Behind It
Studies show that recognition activates the same part of the brain as receiving a financial reward. It boosts dopamine, improves mood, and strengthens relationships. In short, it’s good for people, and it’s good for business.
How to Build a Culture of Appreciation
– Make it regular – Don’t wait for annual reviews. Recognise effort weekly, even daily.
– Be specific – “Thanks for staying late to help with that emergency patient” is more powerful than a generic “good job.”
– Tailor it to the person – Some people love public praise; others prefer a quiet word.
– Encourage peer recognition – Create a culture where team members thank each other, not just top-down.
Recognition isn’t a luxury—it’s a necessity. In a profession where burnout is real and pressure is high, a little appreciation goes a long way. Start today. Say thank you. Say it with meaning.
If you feel like a broken record, and your ‘thank yous’ carry little meaning, I can recommend a great book called Whale Done. You can access it here on the Amazon store.
I found it a great help when I started in practice management.
