Communication and Conversion Mastery for the dental team | Course Cost £395| Book before 6th February 2026 and save £75 or £85 pp when booking two or more places

Your pathway to Mastering Communication, Co-discovery, and Treatment Presentation Skills

Join Laura Horton for an exclusive in-person event.

This course focuses on the initial consultation and co-discovery process, equipping team members to guide meaningful conversations that lead to improved patient outcomes and practice growth. 

Participants will also explore how to utilise digital scans as a powerful visual tool to support co-discovery, enhance communication, and increase treatment uptake. 

Treatment presentation skills and methods will be taught to further enhance communication and conversation.

Wednesday 18th March 2026 ~ Align Technology HQ, Birmingham 

Registration – 09:30

Start time – 09:45

End time – 17:00

Lunch and refreshments are included

6 Verifiable CPD hours

Learning Objectives

By the end of the course, participants will: 

For All Dental Team Members (Dentists & DCPs): 

  1. Understand the role of communication in patient decision-making and its influence on treatment acceptance. 
  2. Apply structured communication techniques during the initial consultation and co-discovery phases to ensure effective collaboration. 
  3. Facilitate patient-led conversations using the digital scan while remaining within the scope of the GDC. 
  4. Recognise verbal and non-verbal cues to tailor conversations to individual patient needs and motivations. 
  5. Use ethical influence techniques to help patients make informed decisions about their oral health. 
  6. Learn a framework to effectively present treatment plans to patients

Additional Outcomes for Dentists: 

  1. Conduct initial consultations or new patient assessments with confidence, utilising co-diagnosis to its fullest potential. 
  2. Integrate team-led communication strategies into the clinical workflow to enhance efficiency and patient experience. 

Additional Outcomes for DCPs (TCOs, Dental Nurses, Hygienists): 

  1. Effectively guide initial consultations with confidence. 
  2. Use co-discovery techniques to engage patients with scan visuals and prompt curiosity-driven dialogue. 
  3. Bridge the conversation between patient curiosity and clinical diagnosis by appropriately signposting to the dentist. 

Summary

Communication & Conversion Mastery is a practical training program designed for GDC-registered dental professionals, including dentists, TCOs, dental nurses, and hygienists/therapists. The course focuses on enhancing communication skills during the initial consultation and treatment presentation. 

It explores how digital scans can be used as a powerful tool to support visual communication and patient engagement, helping to bridge the gap between curiosity and clinical discussion. Participants will learn how to build trust, uncover patient motivations, and guide conversations that support treatment acceptance, all while staying within their professional scope of practice.

This course is ideal for practices seeking to enhance patient experience, boost team confidence, and improve treatment conversion. 

 

Agenda

09:30  Registration 

09:45  Introduction to the day 

10:00  Workflows and communication scripts used in each workflow. Dive into co-diagnosis 

12:00  Lunch 

13:00 Cue cards and scripts

14:00  Treatment presentation framework 

14:45  Break 

15:00  Communication playbook for presenting treatment plans

16:00 iTero session and diagnosis

16:30 Horton Hangout – live coaching from the Horton Consulting and iTero team 

17:00  Close 

 

This course requires all delegates to provide us with their GDC number. IOS scanning falls under the scope of practice, so all delegates must have a GDC number, which will be checked when submitting details.  

Anyone booked who does not have a GDC number will have their place cancelled. They will be refunded the course fee minus our costs of £17.30 per booking.  

Book now to save your space on the course

Book before 6th February 2026 and save £75 or £85pp when booking two or more tickets

Laura Horton

Laura Horton is a trailblazer in Treatment Coordination with a robust 25-year tenure in dentistry, starting as a dental nurse. Her zeal for enhancing treatment coordination, along with clinic and team growth, is unparalleled. As the owner of a dental clinic, Laura spearheads her team, integrating a state-of-the-art digital patient journey from the first point of contact to in-depth consultations, ensuring a flawless experience. Her expertise in marketing and patient care workflows is central to this process, all pivoting around the Treatment Coordination model. A GDC registrant, Laura has dedicated 15 years to augmenting clinics via her consultancy, standing as a linchpin in the dental community. Laura’s proficiency in patient communication is unparalleled, and she imparts her grassroots knowledge to both clinicians and their teams through comprehensive training. Her methodologies are forged from extensive, real-world patient interactions. Renowned for her educational prowess, Laura has mentored thousands of treatment coordinators. Her reputation for crafting custom content has made her a go-to resource for international dental brands.

Reviews

Venue

Align Technology HQ, Birmingham 

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