Communication and Conversion Mastery

Communication and Conversion Mastery for the dental team | Course Cost £395

Your pathway to Mastering Communication, Co-discovery, and Technology

Join Laura Horton and Leanna Best for an exclusive in-person event.

This course focuses on the initial consultation and co-discovery process, equipping team members to guide meaningful conversations that lead to improved patient outcomes and practice growth.

Participants will also explore how to utilise digital scans as a powerful visual tool to support co-discovery, enhance communication, and increase conversion to treatment.

Wednesday 19th November 2025 ~ Align Technology HQ, Birmingham

Registration – 09:30

Start time – 09:45

End time – 17:00

Lunch and refreshments are included

6 Verifiable CPD hours

Learning Objectives

By the end of the course, participants will:

For All Dental Team Members (Dentists & DCPs):

Understand the role of communication in patient decision-making and its influence on treatment acceptance.
Apply structured communication techniques during the initial consultation and co-discovery phases to ensure effective collaboration.
Facilitate patient-led conversations using the digital scan while remaining within the scope of the GDC.
Recognise verbal and non-verbal cues to tailor conversations to individual patient needs and motivations.
Use ethical influence techniques to support patients in making informed decisions about their oral health.

Additional Outcomes for Dentists:

Conduct initial consultations or new patient assessments with confidence, utilising co-diagnosis to its fullest potential.
Integrate team-led communication strategies into the clinical workflow to enhance efficiency and patient experience.

Additional Outcomes for DCPs (TCOs, Dental Nurses, Hygienists):

Effectively guide initial consultations with confidence.
Use co-discovery techniques to engage patients with scan visuals and prompt curiosity-driven dialogue.
Bridge the conversation between patient curiosity and clinical diagnosis by appropriately signposting to the dentist.

Summary

Communication & Conversion Mastery is a practical training program designed for GDC-registered dental professionals, including dentists, TCOs, dental nurses, and hygienist / therapists. The course focuses on enhancing communication skills during the initial consultation.

It explores how digital scans can be used as a powerful tool to support visual communication and patient engagement, helping to bridge the gap between curiosity and clinical discussion. Participants will learn how to build trust, uncover patient motivations, and guide conversations that support treatment acceptance, all while staying within their professional scope of practice.

This course is ideal for practices seeking to enhance patient experience, boost team confidence, and improve treatment conversion.

Agenda

09:30 Registration

09:45 Introduction to the day

10:00 Workflows and communication scripts used in each workflow. Dive into co-diagnosis

12:00 Lunch

13:00 Cue cards and scripts

14:00 The 10-step roadmap to meet all ethical and legal requirements

14:45 Break

15:00 Your roadmap – designing the vital steps for your PDP

15:45 iTero session and diagnosis

16:30 Horton Hangout – live coaching from the Horton Consulting and iTero team

17:00 Close

Book now to save your space on the course

Book before 1st October 2025 and save £75 using code EBCC at the checkout

This course requires all delegates to provide us with their GDC number. IOS scanning falls under the scope of practice, so all delegates must have a GDC number, which will be checked when submitting details.

Anyone booked who does not have a GDC number will have their place cancelled. They will be refunded the course fee minus our costs of £17.30 per booking.

You will be taken to a secure shopping cart to pay and confirm your booking. Once payment has been processed you will receive your welcome pack by email. If you have not received your welcome pack within 15 minutes please check your junk/spam folder.

Laura Horton

Laura Horton is a trailblazer in Treatment Coordination with a robust 25-year tenure in dentistry, starting as a dental nurse. Her zeal for enhancing treatment coordination, along with clinic and team growth, is unparalleled. As the owner of a dental clinic, Laura spearheads her team, integrating a state-of-the-art digital patient journey from the first point of contact to in-depth consultations, ensuring a flawless experience. Her expertise in marketing and patient care workflows is central to this process, all pivoting around the Treatment Coordination model. A GDC registrant, Laura has dedicated 15 years to augmenting clinics via her consultancy, standing as a linchpin in the dental community. Laura’s proficiency in patient communication is unparalleled, and she imparts her grassroots knowledge to both clinicians and their teams through comprehensive training. Her methodologies are forged from extensive, real-world patient interactions. Renowned for her educational prowess, Laura has mentored thousands of treatment coordinators. Her reputation for crafting custom content has made her a go-to resource for international dental brands.

Leanna Best

Lead trainer for Horton Consulting. Leanna brings an extensive background and practical expertise from her employment at Clifton Dental Studio under Dr. Neil Gerrard. Registered with the GDC, she has excelled as a Dental Care Professional (DCP), Treatment Coordinator, and leader of the TCO team. Since 2018 Leanna has been instrumental in supporting Laura, earning the role of lead trainer not just for her knowledge and ability to train team members, but also for her infectious enthusiasm and commitment to developing the skills of her clients teams. Her contributions extend beyond her immediate responsibilities, as Leanna is highly sought after for her training and consultancy services. Her workshops are acclaimed by both business owners and staff for their impact and effectiveness. Currently, Leanna serves as a Treatment Coordinator Manager for the Smile Store brand, under the guidance of Dr. Sandeep Kumar. In this role, she supports TCOs across multiple locations, continuing her commitment to excellence while maintaining her GDC registration. Outside of her professional life, Leanna is dedicated to her children, Drew and Desi. Family is her cornerstone, and she treasures the moments spent with her loved ones and close friends. Additionally, Leanna attributes her positive outlook to her regular gym routine, underscoring the importance of physical well-being in achieving mental health.