Treatment Coordination Training
Struggling with Low Conversions & Slow Growth?
Whether you have a Treatment Coordinator who isn’t performing or you don’t have one at all, your practice is missing out on revenue, referrals, and efficiency.
A properly trained TCO isn’t just an admin role—it’s the key to higher conversions, more patient referrals, and a stress-free patient journey.
Read on to find out how we can help you develop your business.
The Right TCO Will Help You:
Convert More of the Right Patients –
No more wasted consultations. Your TCO will help guide patients to YES, ethically and confidently
Increase Conversion Rates & Revenue –
Turn more inquiries into paying patients without dentists having to “sell.”
Increase Hourly Rate & Turnover –
Maximise practice profitability by optimising your case acceptance process.
Deliver an Outstanding Patient Experience –
Build trust, answer objections, and provide a seamless journey from consultation to treatment
Gain More Patient Referrals –
Happy patients talk. A smooth TCO-led process will naturally generate more word-of-mouth recommendations.
Reduce the Cost of Free Consultations –
Dentists shouldn’t be spending valuable chair time on consultations that don’t convert. A trained TCO ensures only serious patients reach the dentist, protecting your revenue.
If Your TCO Isn’t Converting, You’re Losing Revenue – Let’s Change That.
A trained TCO can be the difference between a thriving practice and one constantly chasing follow-ups. Dentists should focus on dentistry—not chasing patients. Your TCO should be handling patient communication, answering objections, and driving conversions.
The problem? Many TCOs are placed in the role with little guidance. They don’t fully understand their responsibilities and are often under utilised.
That’s where we come in.
How we train your TCO to help you grow your business
Convert leads
Your TCO is trained to use our method to convert and track lead conversion so they can track the effectiveness of your marketing and ensure the full team are utilising the method to it's best potential.
Convert High Value Patients
We train your TCO in our methods to help you convert more than 95% of high value patients from free consultation to treatment. Using our methods these delighted patients will then send their friends to you for free.
Perfect your patient experience
If you welcome general dentistry new patients together your TCO and dentist will deliver a 5 star patient journey which will leave patients blown away from the experience they have received. Prompting more 5⭐ Google reviews and recommendations.
Follow up like a pro
We encourage follow up to be a proactive system in the practice. Your TCO will have training in this method (and objection handling) to ensure each month those that move into follow up convert into appointments in your diary.
First Glance Control
We teach your TCO how to track all KPIs and patient conversions giving you first glance control to know that the role is performing and allowing you to make decisions about the business with real time information - no more working blindfolded.
Take your dental clinic to the next level
Answer no more than 7 questions and we’ll send you a personalised report
This Scorecard has been designed to identify your blind spots and provide instant, actionable steps on how to improve
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Enter your details below to start the Treatment Coordination scorecard
Who This is For
Dental practice owners & business managers
who want to improve conversions & streamline operations.
Practices with a TCO
who isn’t achieving the desired results & needs expert training.
Practices without a TCO
that want to introduce the role for better patient experience & revenue growth.
Don’t just take our word for it, see what others have to say
I’m frequently asked two questions by my clients and others who I meet on my travels:
- Do you think it’s a good idea to bring a TCO-led patient experience into my practice?
- How do I start and who do I ask for help?
The answer to the first question is an unequivocal “YES”.
Since day one of Laura’s TCO training and consultancy business, she has been my #1 answer to the second question.
Laura “owns” this territory in dentistry and has a long-established track record in the delivery of TCOs who are brilliant at the job.
It’s a no-brainer – just do it.
Chris Barrow
In my opinion, the Treatment Coordinator (TCO) is a pivotal role in a progressive private practice. A skilled and well-trained TCO can save the dentist a lot of time, as well as generate a lot of income by increasing the rate of case acceptance.
Laura is leading the training of senior staff in the UK, and is exceptional with her verbal skills for enhanced communication and “co-discovery”.
I have no hesitation in recommending Laura and her team to help improve your team’s skills and performance.
Dr Ashish B Parmar
As far as we are concerned, Laura Horton invented Treatment Coordination and then invented how to train teams in Treatment Coordination.
The thing that has been most effective for us is that Laura is genuine, relevant and a brilliant educator.
She is able to teach her portfolio of business education topics in a way that is massively well-received and comfortable for dental teams – something which seems to be entirely lacking across many aspects of the industry.
Laura continues to inspire us at The Campbell Clinic as she attends to provide courses or to assist us in our own education.
It has been a pleasure to work with her for this long and we plan to continue do so for as long as possible.
Dr Colin Campbell
