On hold until 2022.

Practice Management

27th February, 2020

01279 888 176

Course Information

Course Duration

36 hours verifiable CPD
Enhanced CPD outcomes achieved: A B C D

  • Day 1 of 6 – 27th February 2020 – Leadership and Communication with Laura Horton
  • Days 2 and 3 of 6 – 17th and 18th March 2020 – HR with Michael Bentley
  • Day 4 of 6 – 23rd April 2020 – Sales and Production with Laura Horton
  • Day 5 of 6 – 19th May 2020 – Finance with Michael Bentley
  • Day 6 of 6 – 30th June 2020 – Marketing with Laura Horton

This course only runs once per year – book early to avoid disappointment!

Breakfast, morning and afternoon snacks and a buffet lunch are catered for.

Course Cost

£2,300 per person, inc VAT.

Early bird special offers:

Book before the November 22, 2019 and save £280 using promo code: PM1

Book before the January 10, 2020 and save £100 using promo code: PM2

Why Choose Horton Consulting?

  • Master practice management with our grass roots knowledge
  • Laura and Michael have over 25 years’ management experience between them
  • Payment plans available and early booking savings

By attending this course you will learn over 30 outcomes:

  • Why leadership is essential
  • Defining leadership
  • Inspiring a shared vision
  • Enabling others to act
  • Encouraging the team through your leadership
  • Influencing skills
  • Set capability systems and manage performance
  • Have strong verbal skills to be able to deliver a capability and disciplinary hearing
  • Know how to prepare and utilise representatives to undertake capability and disciplinary hearings
  • Know the best systems to use when recruiting for a new team member and how to use a wide range of tools to support the decision making process
  • To understand what the legal requirements are to form a dental contract
  • Be able to provide a fair and consistent appraisal that represents a cross section of leadership in your practice, combined with providing the employee a clear up skilling pathway
  • How to effectively recall patients – Software of Excellence
  • The importance of recalls – Software of Excellence
  • Communication systems for recalls – Software of Excellence
  • Diary management – why this needs to be controlled
  • How to zone a diary for production
  • How to ensure the team schedule correctly
  • Understand the vital sales systems in the business
  • Why the figures are so important to a PM
  • What you need to measure
  • How to set targets and budgets
  • Learn how to set hourly rates and fees correctly
  • Understanding your associate profit
  • Understanding gross profit
  • KPIs the team will understand
  • What is marketing?
  • Understanding your why
  • What is branding?
  • Campaigns
  • Content creation
  • Creating a marketing plan for your practice

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Etc Venues, Garfield House, 86 Edgware Road, London W2 2EA

Time & Date

27th February, 2020
6 days spread over 5 months

What to expect

  • Day 1: Leadership and communication.
  • Day 2: HR
  • Day 3: HR (2)
  • Day 4: Sales and Production
  • Day 5: Finance
  • Day 6: Marketing

This 5 month management course is designed specifically for managers and practice owners to come together as a leadership team and up-skill their management processes. Every vision needs the whole team on board but you have to have the knowledge in systems to support your vision plans to be able to empower your team. The course is delivered by the passionate Horton team, Laura and Michael, who understand the systems and their specific relationship to dentistry. Over a 5 month period you will learn not only theory but also a practical application of elements in the workshops that will provide you with the confidence in providing some of the more difficult skills to master like HR. The 6 days cover leadership, financial, marketing, sales and HR systems. This programme is ultimately designed to support practice managers and owners who wish to grow their business combined with the approach of enhancing your work life balance.

This course only runs once per year – book early to avoid disappointment!


Laura Horton

Laura has worked in dentistry for over 20 years, has over 13 years’ experience in practice management and 14 years’ experience working as a Treatment Coordinator. Laura has an unrivalled passion and enthusiasm for business and team development. For more information click about us!

Michael Bentley

Michael has worked for Horton Consulting since 2012 and has over 20 years’ experience as a Practice Manager and 12 years’ experience working as a Treatment Coordinator. For more information click about us!


Etc Venues, Garfield House, 86 Edgware Road, London W2 2EA

etc.venues Marble Arch is located on Edgware Road in the heart of the West End.

By Underground, Central line to Marble Arch Station
When you exit the station, turn right on to Oxford Street and then second right on to Edgware Road. etc.venues Marble Arch is in Garfield House, on the right hand side next to the Tescos.

By Train
Paddington Station is approximately 20 minutes walk. Use the Praed Street exit and turn left on to Praed Street and continue until you walk on to Edgware Road. Turn right onto Edgware Road and continue towards Marble Arch. etc.venues Marble Arch is at the other end of Edgware Road on the left. Alternatively bus routes 36 or 436 go from outside Paddington Station on Praed Street and on to Edgware Road and takes approximately 10 minutes to Marble Arch.

By Bus
etc.venues Marble Arch sits on many bus routes including 7, 10, 73, 98, 137, 390, 6, 23, 94, 159, 30, 94, 113, 159, 274, 2, 16, 36, 74, 82, 148, 414, 436.

There is a NCP car park situated within close proximity to Marble Arch – visit www.ncp.co.uk for more details.

By London Cycle Scheme
The nearest “Boris Bike” docking station is on Edgware Road / Marble Arch.


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